Analysis of Nutritional Components of Milk Protein and Language Features of Milk Advertisements

  • Xiaoxia Wu
Keywords: Milk protein nutrition; Milk slogan; Language characteristics; Propaganda skills


Milk is a food with a variety of nutrients. It can provide energy, high-quality protein, easily absorbed calcium, zinc, and riboflavin. With the continuous improvement of people's living standards, healthy eating has also attracted more and more attention. Beverages such as nutrient-rich milk and milk-containing beverages are selling well in the Chinese market and are favored by consumers. At the same time, rich and varied milk ads are gradually pouring into people's lives. Affected by various complicated factors, it is not easy for advertisements to win people's love, so advertisers will use various methods to promote relevant information and establish a good image of their products and industries. However, as the homogeneity of the products has been continuously strengthened over time, the prominent differences and uniqueness of milk advertisers in advertising have become inevitable. This article takes the nouns of milk advertising language as the base point, and uses the advertising techniques and advertisements as a guide to explore the relationship between the nouns in milk advertising language and the advertising techniques and advertisements.